It’s noisy and crowded out there, and increasingly complicated. The marketing wwwaters are murky, the business landscape uncertain, and the media options overwhelming. (Excuse me while I shut the door.)
So how do business owners today stay focused on building timeless and strong brands in a 24/7 transient world of macro worries, inbox overflow, and Insta-everything?
By simplifying things. By getting back to big picture basics. By instilling value and inspiring purpose. And by rising up through the chaos towards hope and meaning.
I can help you do this — no matter where you are on your business journey or where you are in the world. I’m a Sydney-based freelance marketing consultant with more than 20-years’ experience in branding, content, and all things marketing. So whether you’re a small business, established brand or just starting out, I’d love to hear your story and we can build together from there.
So, like, the more things change the more things stay the same? A lot of the time, yes. But unlike mom-jeans and vinyl records (which are back big-time), there are some brand-building basics that have never gone out of fashion.
Strong brands stand out, they stand for something clear, and most importantly, they stand the test of time.
Okay but how? By building on evergreen marketing fundamentals. By keeping your brand relevant and engaging. And by connecting with your customers in meaningful and well-timed ways.
As consumers today there is no end to the information we can access, and the products and services we can consume – daily and instantly. Our choices are limitless. This means that your customer has never been this savvy, informed and influential.
And because everyone seems to be doing everything loudly and frequently (I’m going to double-check the door), there is one singular brand differentiator that will always set your business apart from your competitors.
You. Because your brand is uniquely you. You make it original.
And this is especially true if you’re a small business, entrepreneur or start-up. Because what you uniquely bring to your weekday 9-to-5 is your untouchable advantage: your vision, your drive, your difference. But with the small-business benefit of being nimble and unique, there’s also the challenge of needing to do more with less.
So how do small business owners navigate the high seas in an undersized dinghy among lavish yachts, lurking submarines and looming icebergs? The same as a big business, or any sized successful brand in between. Start with a map, a compass, and a clearly marked destination. Then add a lot of rowing, and a little bit of help. And look forward, because you go further that way.