No thing is just one thing – including your brand. Branding is many things, which is why brand strategy remains forever important. And because your customers’ brand interactions are multilayered and meshed, each brand touchpoint weaves together into an overall brand experience – from engaging blog posts, to happy staff, to entertaining newsletters, to delightful packaging.
Branding is an interconnected ecosystem where all your brand touchpoints piece together to build your customer’s overall brand experience.
And even though just one thing can ultimately tip a sale in either direction — like a sales-person in need of caffeine or your website’s load speed — there are many moments of truth that impact buyer behaviour. While some touchpoints may be more important than others, all combine into one overall experience which builds or breaks long-term brand loyalty.
And at times of increasing business uncertainty, clear brand strategy can help focus minds, unify stakeholders, and shape outcomes.
I can help with all this. I’m a Sydney-based brand strategist, freelance copywriter and content writer. I’d love to hear your story and talk about your brand’s What Is and What If, so we can build together from there.
This is the ideal first step. It's a FREE 30-minute no-obligation chat and serves two purposes: I get a sense of your brand, your business, and your goals, and you get a sense of me, my ability to help, and my overall approach. With zero commitment once we say bye-bye, the ball's entirely in your court.
Here we shake the tree, or plant a seed, or nourish with water - together. This 3-hour brand strategy workshop (in person or virtually) serves to get you and/or your team thinking, energised and focused. This offer also includes a detailed written Brand Plan after the workshop.
Your detailed Brand Plan is a strategic blueprint to fine-tune your marketing focus. I start by asking questions and doing research into your brand's positioning, values, identity, target market, touchpoints, segmentation, and competitors. I then revert with findings and outline opportunities.
Here I become your chief problem-solver for all things marketing on an extended basis (mutually agreed on in advance). I take on the role as your outsourced brand specialist, part of your team, committed to growing your business. This could include daily communication, quick solutions and weekly catch-ups.
Whether as part of your broader brand strategy or as stand-alone services, I also offer specialised copywriting and content writing services. I collaborate seamlessly with graphic designers, web developers, social media specialists and digital marketing agencies. And with my brand strategy hat always on, I'm happy to project manage you towards your marketing goals.
So, do you need a mega-bucks budget, a rock-star CEO, and a slick marketing dream-team for your brand to stand out? Or is there a way that dedicated and determined business owners, start-ups, and entrepreneurs, can too achieve brand amazingness without Godzilla budgets and Harry Potter abilities?
Whether you’re a bricks-and-mortar business looking to reach your local area, or an online store aiming for your global niche (or any type or size of business in between), your brand strength depends less on size and budgets and more on brand clarity and follow-through. And to get over the overwhelm, start with just one thing, and do it really well.
Your customer is discerning, with many options – one of which is to simply switch off. So a well-timed whisper can often have a greater impact than shouting the loudest. Replace spray-and-pray tactics with right-place right-time brand connections.
Make engagement and stickiness your everyday business goal, across all touchpoints.
This means that communication shouldn’t bombard customers, and brand messaging should be more than a means to an end. Your brand’s stories should attract, engage and connect, and content in itself, should offer value.
I can help with your brand’s language and customer glue. Start building your brand amazingness today with small steps towards great things.