Is So Last Season Fashion’s Next Big Thing?
The pandemic has affected us all. From the way we work to the way we hug. As COVID-19 knocked us down Maslow’s Hierarchy it shifted us with tsunami effect. But has 2020’s fear and dark…
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And then sometimes you just can’t plan anything
Magnum couldn’t have dreamed up a more desirable script even if Judd Apatow wrote the copy. I was listening to my favourite Sydney radio station on a random Friday morning in November when the newsguy…
Why Brand Strategy Remains Forever Important
What makes some brands stand out while others burn out? What makes some brands loved, and others overlooked? The answer lies in what leading brands already know — brand strategy — the often undervalued not-so-secret…
Why Sampling is a Powerful Brand Switching Strategy
When stocks are low and shelves are empty, brands become commodities. Like at the early stages of COVID-19 when every toilet paper became any toilet paper, irrespective of brand. Three-ply, soft touch, cute puppies or…
How Vans’ Brand Values Connect and Inspire
The best branding lessons are often learned not taught, and from observing real life success stories. In this blink of a brand story, we seek to understand how evergreen brands — like Vans — are…
Brand Clarity in 8 Easy Steps
Marketing often takes a backseat when Time is the driver and Budget is controlling the breaks. And especially in uncertain times — when the horizon seems to be a moving destination, viewed through a blurry…