Whatever your word count, make each one count. A copywriter gives your brand a voice. Balance volume and tone; be consistent, clear and engaging. Speak to your customer as an individual and ideally, exactly where they’re at. A bit like a mind-reader, get inside your customer’s head.
Your brand is an interconnected system of touchpoints. Beyond problem solving, give value and add meaning to your customer’s lives. Empathy, differentiation and relevance are building blocks to a stronger brand. And a stronger brand means a more certain business future.
How do you get your content to rank high among thousands of direct competitors? How do you think up new content ideas week after week, keeping your customers interested, informed and wanting more? And how do you break through the digital chaos and media noise to get your brand noticed ?
So here’s the bad news. There is no single wand-waving quick-fix solution for brand amazingness, business immortality or you owning that tropical island (even if you get there at your own speed, in your own boat). In isolation, packaging, a page-one Google ranking, your logo, copywriting, or the way your staff smile at customers, won’t achieve brand strength or survival.
For forward-thinking brands, the goal and the gold is brand stickiness – the gooiest, super-glueiest type. (Because if your website take 28 seconds to load, chances are that a portion of your potential customers won’t bother waiting). But it’s not only your customers that should stick through your marketing efforts. Culture drip-drips from the top down, and ripples outwards – across all stakeholders.
This type of brand love and customer loyalty requires focus, consistency and time, and requires 360° vision: clarity over clutter, substance over form, strategy over tactics.
Insert red block CTA “LEARN MORE >” to take to top of CONTACT page
From your office water-cooler to Instagram’s micro-influencers, don’t underestimate the power of word-of-mouth. Your business culture echoes out from staff to customers to suppliers to shareholders. So while isolated campaigns and marketing projects can achieve instant and measurable results, securing a more certain future for your brand requires long-term strategic thinking that focuses on all-round value – well before, and far beyond, the instant high of a one-click wonder.
This is where seamless yet interconnected marketing fits in – embracing, prioritising and fine-tuning all your brand touch-points; building relationships and adding value for all stakeholders, so that employees, suppliers and customers become your biggest fans.
This type of brand loyalty is ultimately borne out of truth, trust, and empathy, and can be achieved by businesses of all sizes, at all stages of growth. To learn more about big brand thinking, and the bond that binds the interconnectedness of all your brand touchpoints, irrespective of your business size or stage, make contact today.
PLEASE INSERT RED CTA BLOCK “LET’S TALK>” takes to CONTACT US page